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 Financial Education & Advisor Training Summit​​​​​​​​​​​​​​ 

COW College 2027

WE TEACH AI: ADVISOR INTELLIGENCE
Experience the Circle of Wealth® System Firsthand​​​​​​​ 

Join financial advisors from across North America for three days of ideas, client strategies, training, and real-world conversations designed to help you rethink how you engage clients and grow your practice.
​​​​​​​
Special discounted registration available for first-time attendees.

​​​​​​​January 6–8, 2027
Hyatt Regency Grand Cypress • Orlando, FL

 Financial Education & Advisor Training Summit​​​​​​​​​​​​​​ 

COW College 2027

WE TEACH AI: ADVISOR INTELLIGENCE
Experience the Circle of Wealth® System Firsthand​​​​​​​ 

Join financial advisors from across North America for three days of ideas, client strategies, training, and real-world conversations designed to help you rethink how you engage clients and grow your practice.
​​​​​​​
Special discounted registration available for first-time attendees.

​​​​​​​January 6–8, 2027
Hyatt Regency Grand Cypress • Orlando, FL

 EXPLORE COW COLLEGE 

About COW College 

COW College is a financial education and training summit built around the concepts, strategies, and conversations financial professionals should be having with their clients.

​​​​​​​There is no other event in the industry with the same focus: helping financial professionals strengthen their thinking, improve client conversations, and serve clients first.

Known for its comprehensive financial education program, COW College 2027 embraces this year’s theme: AI = Advisor Intelligence

Not artificial intelligence, but the wisdom, experience, and judgment that help advisors create better outcomes for clients.

Through collaborative learning, real-world case studies, and practical applications, you’ll leave with ideas you can put to work immediately.

 Why Attendees Come to COW College 

Many advisors attend because they are looking for a better way to engage clients, create more meaningful conversations, and uncover opportunities clients may not realize exist.

At COW College, you’ll explore financial concepts, strategies, and communication approaches designed to help make complex financial ideas easier for clients to understand. You’ll also see how Circle of Wealth® visual tools can help support and reinforce those conversations.
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Meet the COW Community
Connect with advisors who openly share ideas, strategies, and real-world experiences.
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Learn Directly from Don Blanton & Executive Coaches
Spend three days learning from professionals actively using these concepts in practice.
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See Real Client Strategies​​​​​​​
​​​​​​​See how advisors structure recommendations and client conversations around real-life situations.
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Experience the Circle of Wealth® Approach
See how financial concepts, strategies, and client communication come together in a more comprehensive approach.

What You’ll Experience at COW College​​​​​​​

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Real-World Case Design
See how advisors structure conversations and recommendations around real client situations.
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Practical Presentations & Sales Ideas
Walk away with ideas and concepts you can begin applying immediately.
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Client Communication Strategies
Learn how to make complex financial concepts easier to understand and communicate more effectively with clients.
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A Collaborative Advisor Community
Experience the culture and community that keeps advisors returning year after year.

 About COW College 

COW College is a financial education and training summit built around the concepts, strategies, and conversations financial professionals should be having with their clients.

​​​​​​​There is no other event in the industry with the same focus: helping financial professionals strengthen their thinking, improve client conversations, and serve clients first.

Known for its comprehensive financial education program, COW College 2027 embraces this year’s theme: AI = Advisor Intelligence

Not artificial intelligence, but the wisdom, experience, and judgment that help advisors create better outcomes for clients.

Through collaborative learning, real-world case studies, and practical applications, you’ll leave with ideas you can put to work immediately.

Why Attendees Come to COW College

Many advisors attend because they are looking for a better way to engage clients, create more meaningful conversations, and uncover opportunities clients may not realize exist.

At COW College, you’ll explore financial concepts, strategies, and communication approaches designed to help make complex financial ideas easier for clients to understand. You’ll also see how Circle of Wealth® visual tools can help support and reinforce those conversations.
check_box
Meet the COW Community
Connect with advisors who openly share ideas, strategies, and real-world experiences.
check_box
Learn from Don Blanton & Executive Coaches
​​​​​​​
Spend three days learning from professionals actively using these concepts in practice.
check_box
See Real Client Strategies​​​​​​​
​​​​​​​See how advisors structure recommendations and client conversations around real-life situations.
check_box
Experience the Circle of Wealth® Approach
See how financial concepts, strategies, and client communication come together in a more comprehensive approach.

What You’ll Experience at COW College​​​​​​​

check_box
Real-World Case Design
See how advisors structure conversations and recommendations around real client situations.
check_box
Practical Presentations & Sales Ideas
Walk away with ideas and concepts you can begin applying immediately.
check_box
Client Communication Strategies
Learn how to make complex financial concepts easier to understand and communicate more effectively with clients.
check_box
A Collaborative Advisor Community
Experience the culture and community that keeps advisors returning year after year.

Agenda 

 The dates below are final. Times are general at this stage and are intended to assist with scheduling and preliminary travel arrangements. A more detailed agenda will be provided closer to the conference. 

 Tue, Jan 5th 

 Noon - Golf Outing (Optional: $200 Per Golfer ) 

 Wed, Jan 6th 

 1 to 6 pm - Sessions
6 pm - MoneyTrax hosted Dinner 

 Thu, Jan 7th 

 8 am to 5 pm -  Sessions
Have Dinner with a Friend 

 Fri, Jan 8th 

 8 am to 1 pm - Sessions
1 pm - Conference Ends 

Better Strategies. Better Conversations. Better Outcomes.​​​​​​​​​​​​​​​​​​​​​ 

 COW College brings financial concepts and strategies into the real-world conversations you’re having with clients — what to discuss, who to discuss it with, when to bring it up, and how to communicate it more effectively.

You’ll work through real-world situations, explore strategies and case concepts, and learn ways to make complex financial ideas easier for clients to understand.

You’ll also find select business development sessions focused on areas like building your team, strengthening your LinkedIn presence, and growing your practice.

The goal is simple: leave COW College better prepared for the conversations you’re having with clients and the opportunities you’re building in your business.​​​​​​​​​​​​​​ 

Agenda 

 The dates below are final. Times are general at this stage and are intended to assist with scheduling and preliminary travel arrangements. A more detailed agenda will be provided closer to the conference. 

 Tue, Jan 5th 

 Noon - Golf Outing (Optional: $200 Per Golfer ) 

 Wed, Jan 6th 

 1 to 6 pm - Sessions
6 pm - MoneyTrax hosted Dinner 

 Thu, Jan 7th 

 8 am to 5 pm -  Sessions
Have Dinner with a Friend 

 Fri, Jan 8th 

 8 am to 1 pm - Sessions
1 pm - Conference Ends 

Better Strategies. Better Conversations. Better Outcomes.​​​​​​​​​​​​​​​​​​​​​ 

 COW College brings financial concepts and strategies into the real-world conversations you’re having with clients — what to discuss, who to discuss it with, when to bring it up, and how to communicate it more effectively.

You’ll work through real-world situations, explore strategies and case concepts, and learn ways to make complex financial ideas easier for clients to understand.

You’ll also find select business development sessions focused on areas like building your team, strengthening your LinkedIn presence, and growing your practice.

The goal is simple: leave COW College better prepared for the conversations you’re having with clients and the opportunities you’re building in your business.​​​​​​​​​​​​​​ 

Featured Voices & Topics​​​​​​​ 

 Learn from leaders whose experience and perspective bring depth to the conversations and strategies explored throughout the conference.​​​​​​​ 

Explore the Conversations & Strategies​​​​​​​ 

 Discover the sessions that make COW College a practical learning experience. From building client trust to recognizing financial planning opportunities and growing your practice, each presentation is designed to give you ideas, strategies, and conversations you can put to work​​​​​​​ 

Client Conversations & Building Trust

Crystal Langdon

What AI Can’t Give Your Clients

Crystal Langdon, CFP®

Discover five factors that influence client decisions and trust. Learn to recognize what drives each client, adapt your approach, and build relationships technology alone cannot create.

Jeff Webb

The First Client Conversation

Jeff Webb

Learn to ask better questions, uncover what matters most, and naturally introduce financial concepts worth exploring. Separate sessions will be offered for Financial Advisors and P&C Agents.

Dr. Julie Basler

Understanding the Client, Not Just the Plan

Dr. Julie Basler

The Communication Blueprint: Learn to recognize how clients communicate and make decisions, build trust from the start, and identify when a stalled decision may be a communication mismatch.

Financial Conversations & Strategies

Matthew Rzepka

Roth Conversions

Matthew Rzepka, CPA, CFP®

Learn to recognize when a Roth conversion conversation may benefit your clients, understand key strategy and tax considerations, and use storyboards, calculators, and financial tools to illustrate opportunities and support thoughtful recommendations.

Starr Barnum

Protect & Participate

Starr Barnum

Explore how protecting a portion of savings may give clients confidence to participate in market growth with another portion. Learn when the concept may fit and how to explain it.

Kayla Puchko-Stephenson

Life Insurance in Your 60s & Beyond

Kayla Puchko-Stephenson

Learn to reopen the life insurance conversation in retirement. Explore how income changes, Social Security, taxes, and the loss of a spouse can create new protection needs.

Starr Barnum

Short-Term vs. Long-Term Life Insurance

Starr Barnum

Help clients look beyond today’s premium to understand what they are protecting, how long that need may last, and which coverage approach fits their goals.

Jeremy Shipp

Now, Next, Later: Helping Clients Spend, Live, and Find Purpose in Retirement

Jeremy Shipp, CFP®, CLU®, RICP®, WMCP®, CEPA®

Learn a conversation-first framework to help clients navigate retirement identity, overcome the fear of spending, and use their retirement income with greater confidence and purpose.

Matthew Rzepka

Death & Taxes Come for Everyone

Matthew Rzepka, CPA, CFP®

What happens to retirement taxes when one spouse passes away? Explore how a surviving spouse may face similar income and retirement assets but higher tax exposure after moving to single-filer tax brackets. Learn how to start proactive conversations about qualified-plan balances, future distributions, and strategies that may help reduce long-term tax exposure.

Private Reserve Strategy presenter

Private Reserve Strategy: Recognize the Opportunity, Start the Conversation

Presenter to Be Announced

Explore how a Private Reserve Strategy can help clients build an accessible source of funds to support financial opportunities and unexpected needs. Learn when and why this approach may make sense, how to introduce the concept, and how to recognize opportunities for its use—from navigating down markets and funding college to real estate, business investments, and retirement planning.

Todd Ballenger

Your Debt Done Date Is Now: Reverse Mortgage Strategies

Todd Ballenger, CLA

Explore how debt-reduction planning and HECM reverse mortgages may help clients manage cash flow, use home equity, and approach retirement with greater flexibility.

Amy Latvala

Beyond the Risk Review: Discover More Client Needs with PEM

Amy Latvala

Turn your P&C risk reviews into more meaningful financial conversations. Learn how to use the Personal Economic Model (PEM), a visual tool that illustrates a client's entire financial picture, to explore protection, savings, debt, and future goals. Discover how to uncover opportunities, help clients identify financial gaps, and naturally expand the conversation beyond their current insurance coverage.

Practice Growth & Team Development

Patricia Wooster

Power Your Practice Through LinkedIn

Patricia Wooster

Build trust before the first conversation. Learn how to strengthen your LinkedIn profile, share credibility-building posts, and stay visible with a simple 15-minute daily routine.

Dr. Julie Basler

Building Strong Teams: Keeping Good People Through Empathy, Understanding, and Trust

Dr. Julie Basler

Learn to recognize team members’ natural strengths, spot early signs of frustration, and improve communication and trust to help retain valuable people.

Featured Voices & Topics

 Learn from leaders whose experience and perspective bring depth to the conversations and strategies explored throughout the conference.​​​​​​​ 

Explore the Conversations & Strategies​​​​​​​

 Discover the sessions that make COW College a practical learning experience. From building client trust to recognizing financial planning opportunities and growing your practice, each presentation is designed to give you ideas, strategies, and conversations you can put to work​​​​​​​ 

Client Conversations & Building Trust

Crystal Langdon

What AI Can’t Give Your Clients

Crystal Langdon, CFP®

Discover five factors that influence client decisions and trust. Learn to recognize what drives each client, adapt your approach, and build relationships technology alone cannot create.

Jeff Webb

The First Client Conversation

Jeff Webb

Learn to ask better questions, uncover what matters most, and naturally introduce financial concepts worth exploring. Separate sessions will be offered for Financial Advisors and P&C Agents.

Dr. Julie Basler

Understanding the Client, Not Just the Plan

Dr. Julie Basler

The Communication Blueprint: Learn to recognize how clients communicate and make decisions, build trust from the start, and identify when a stalled decision may be a communication mismatch.

Financial Conversations & Strategies

Matthew Rzepka

Roth Conversions

Matthew Rzepka, CPA, CFP®

Learn to recognize when a Roth conversion conversation may benefit your clients, understand key strategy and tax considerations, and use storyboards, calculators, and financial tools to illustrate opportunities and support thoughtful recommendations.

Starr Barnum

Protect & Participate

Starr Barnum

Explore how protecting a portion of savings may give clients confidence to participate in market growth with another portion. Learn when the concept may fit and how to explain it.

Kayla Puchko-Stephenson

Life Insurance in Your 60s & Beyond

Kayla Puchko-Stephenson

Learn to reopen the life insurance conversation in retirement. Explore how income changes, Social Security, taxes, and the loss of a spouse can create new protection needs.

Starr Barnum

Short-Term vs. Long-Term Life Insurance

Starr Barnum

Help clients look beyond today’s premium to understand what they are protecting, how long that need may last, and which coverage approach fits their goals.

Jeremy Shipp

Now, Next, Later: Helping Clients Spend, Live, and Find Purpose in Retirement

Jeremy Shipp, CFP®, CLU®, RICP®, WMCP®, CEPA®

Learn a conversation-first framework to help clients navigate retirement identity, overcome the fear of spending, and use their retirement income with greater confidence and purpose.

Matthew Rzepka

Death & Taxes Come for Everyone

Matthew Rzepka, CPA, CFP®

What happens to retirement taxes when one spouse passes away? Explore how a surviving spouse may face similar income and retirement assets but higher tax exposure after moving to single-filer tax brackets. Learn how to start proactive conversations about qualified-plan balances, future distributions, and strategies that may help reduce long-term tax exposure.

Private Reserve Strategy presenter

Private Reserve Strategy: Recognize the Opportunity, Start the Conversation

Presenter to Be Announced

Explore how a Private Reserve Strategy can help clients build an accessible source of funds to support financial opportunities and unexpected needs. Learn when and why this approach may make sense, how to introduce the concept, and how to recognize opportunities for its use—from navigating down markets and funding college to real estate, business investments, and retirement planning.

Todd Ballenger

Your Debt Done Date Is Now: Reverse Mortgage Strategies

Todd Ballenger, CLA

Explore how debt-reduction planning and HECM reverse mortgages may help clients manage cash flow, use home equity, and approach retirement with greater flexibility.

Amy Latvala

Beyond the Risk Review: Discover More Client Needs with PEM

Amy Latvala

Turn your P&C risk reviews into more meaningful financial conversations. Learn how to use the Personal Economic Model (PEM), a visual tool that illustrates a client's entire financial picture, to explore protection, savings, debt, and future goals. Discover how to uncover opportunities, help clients identify financial gaps, and naturally expand the conversation beyond their current insurance coverage.

Practice Growth & Team Development

Patricia Wooster

Power Your Practice Through LinkedIn

Patricia Wooster

Build trust before the first conversation. Learn how to strengthen your LinkedIn profile, share credibility-building posts, and stay visible with a simple 15-minute daily routine.

Dr. Julie Basler

Building Strong Teams: Keeping Good People Through Empathy, Understanding, and Trust

Dr. Julie Basler

Learn to recognize team members’ natural strengths, spot early signs of frustration, and improve communication and trust to help retain valuable people.

Venue & Travel

Hyatt Grand Cypress Resort, One Grand Cypress Blvd., Orlando, FL 32836, United States of America, +1 407 239 1234
Our discounted hotel rate is $286/night with resort fee and tax and is available January 2–10. Attendees who choose the event + hotel bundle receive additional savings on their room rate.
Nearest airport: Orlando International, airport code: MCO, approximately 25 minute Uber ride away.

 About Grand Cypress 

The Hyatt Grand Cypress Golf Resort offers complimentary shuttle service to Walt Disney World® Resort and Universal Orlando Resort™, it provides a seamless stay for friends and families exploring Orlando.

Guests can relax in a private cabana while children enjoy the lagoon-style pool, dine at one of three on-site restaurants, or tee off on the resort’s award-winning golf course.

Click here to learn more about this resort.

Venue & Travel

Hyatt Grand Cypress Resort, One Grand Cypress Blvd., Orlando, FL 32836, United States of America, +1 407 239 1234
Our discounted hotel rate is $286/night with resort fee and tax and is available January 2–10. Attendees who choose the event + hotel bundle receive additional savings on their room rate.
Nearest airport: Orlando International, airport code: MCO, approximately 25 minute Uber ride away.

 About Grand Cypress 

The Hyatt Grand Cypress Golf Resort offers complimentary shuttle service to Walt Disney World® Resort and Universal Orlando Resort™, it provides a seamless stay for friends and families exploring Orlando.

Guests can relax in a private cabana while children enjoy the lagoon-style pool, dine at one of three on-site restaurants, or tee off on the resort’s award-winning golf course.

Click here to learn more about this resort.

🏌️​​​​​​​Kick Off COW College with a Round of Golf

Start COW College 2027 with a relaxed afternoon on the course! Join the MoneyTrax Team and fellow attendees for an optional golf outing on Tuesday, January 5th, from 12 PM until sunset. It’s the perfect way to connect, unwind, and enjoy some friendly competition before the conference officially begins.

As a special highlight, every golfer will have the chance to play a hole with Don Blanton—making this outing one you won’t want to miss!

📅 Date: January 5th (Tuesday)
🕐Time: 12 PM to sunset
💲Cost: $200 per person

⛳​​​​​​​ Club Rental: Optional, $75 per set

​​​​​​​Details: Please check in at the Golf Shop between 11:00-11:30 PM. The first tee time is at 12:00 PM. The Golf Shop is located in the EMC Building on property, and complimentary shuttle service is available from the Hyatt Regency Grand Cypress valet area.


Please sign up and pay your green fees by November 30, 2026 to reserve your spot. After this date, please contact training@moneytrax.com to see if we have room for additional golfers.
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Pay Green Fees Now

🏌️​​​​​​​Kick Off COW College with a Round of Golf

Start COW College 2027 with a relaxed afternoon on the course! Join the MoneyTrax Team and fellow attendees for an optional golf outing on Tuesday, January 5th, from 12 PM until sunset. It’s the perfect way to connect, unwind, and enjoy some friendly competition before the conference officially begins.

As a special highlight, every golfer will have the chance to play a hole with Don Blanton—making this outing one you won’t want to miss!

📅 Date: January 5th (Tuesday)
🕐Time: 12 PM to sunset
💲Cost: $200 per person

⛳​​​​​​​ Club Rental: Optional, $75 per set

​​​​​​​Details: Please check in at the Golf Shop between 11:00-11:30 PM. The first tee time is at 12:00 PM. The Golf Shop is located in the EMC Building on property, and complimentary shuttle service is available from the Hyatt Regency Grand Cypress valet area.


Please sign up and pay your green fees by November 30, 2026 to reserve your spot. After this date, please contact training@moneytrax.com to see if we have room for additional golfers.
settings
Pay Green Fees Now

 Hear Why Advisors Return Year After Year 

COW College is more than a conference. It's where financial advisors come together to learn, share ideas, explore new strategies, and experience the Circle of Wealth® approach firsthand.

Whether you're exploring Circle of Wealth® for the first time or looking for new ways to engage clients, COW College gives you the opportunity to experience the ideas, conversations, and community in action.

“COW College helped me rethink how I communicate value to clients and gave me a different perspective on financial conversations.”

/

Amy W. - Agent

“I've been in the business for over 33 years and I didn't find Circle of Wealth® until after 18 years, it was a total game changer for me.”

/

Sander Smith - Financial Advisor

“The community and willingness to share from other advisors was unlike anything I had experienced before."

/

Kevin N. - Wealth Advisor

“I come to cow college because I learn something every year. This is an ongoing living laboratory and it could be one phrase or one perspective or one hack in using the tool that can make or break a year and make or break my ability to communicate effectively with a client.”

/

Beth Walker - Financial Advisor

3 Days 

Industry-leading Training

 20+ Hours 

Financial Education & Advisor Training

600+ Advisors 

Financial Professionals

 Hear Why Advisors Return Year After Year 

COW College is more than a conference. It's where financial advisors come together to learn, share ideas, explore new strategies, and experience the Circle of Wealth® approach firsthand.

Whether you're exploring Circle of Wealth® for the first time or looking for new ways to engage clients, COW College gives you the opportunity to experience the ideas, conversations, and community in action.

“COW College helped me rethink how I communicate value to clients and gave me a different perspective on financial conversations.”

/

Amy W. - Agent

“I've been in the business for over 33 years and I didn't find Circle of Wealth® until after 18 years, it was a total game changer for me.”

/

Sander Smith - Financial Advisor

“The community and willingness to share from other advisors was unlike anything I had experienced before."

/

Kevin N. - Wealth Advisor

“I come to cow college because I learn something every year. This is an ongoing living laboratory and it could be one phrase or one perspective or one hack in using the tool that can make or break a year and make or break my ability to communicate effectively with a client.”

/

Beth Walker - Financial Advisor

3 Days 

Industry-leading Training

 20+ Hours 

Financial Education & Advisor Training

600+ Advisors 

Financial Professionals

 Reserve Your Spot 

To encourage new advisors to experience Circle of Wealth® firsthand, we're offering discounted pricing for "first-time" attendees who are prospective members of the Circle of Wealth®.​​​​​​​  

​​​​​​​We hope you'll join us and experience firsthand how Circle of Wealth® approaches financial education, client communication, and advisor development.

Event + Hotel Bundle

$999 Event + Hotel Bundle for First-Time Attendees*
Includes full conference registration
+ 2-night hotel stay, January 6–8

Or 3 monthly payments of $333
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$999 Paid In Full
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$333/Month x 3
 
Note: Bundle attendees may add additional nights at a discounted rate of $280 per night.
 

Event-Only

$499 Event-Only for First-Time Attendees*
Includes full conference registration
​​​​​​​
Hotel accommodations not included
for local attendees or those sharing accommodations
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$499 Paid In Full
*First-Time Attendee pricing is available exclusively to prospective Circle of Wealth® members who have never attended COW College.

 FAQs 

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What airport is closest to the Hyatt Grand Cypress Orlando Resort? (Answer: Orlando International, Airport Code: MCO. Approximately 25 minutes away.)
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What time should I arrive at the conference? (Answer: Plan to arrive by Wednesday at Noon.  If you plan to golf the prior afternoon, you'll need to arrive Tuesday morning.)
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Why we don't offer CE Credits? (Answer: Because we don’t teach classroom theory. COW College is focused on real-world concepts, client conversations, strategies, and practical application you can take back to your practice and use with clients.)
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Can I come in early to enjoy Florida’s sunshine, golf, or visit the theme parks? (Answer: Absolutely! Our special conference rate is available before and after the event, so feel free to arrive early or extend your stay. We can add additional nights to the Event + Hotel Bundle for $280/night.  The Hyatt Grand Cypress Golf Resort offers complimentary shuttle service to both Walt Disney World® Resort and Universal Orlando Resort™, making it easy for you, and your family, to explore all that Orlando has to offer.)
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Is my hotel room included with my registration? (Answer: Yes, if you choose the Event + Hotel Bundle – the bundle includes two nights, Wednesday & Thursday, at the hotel.  You can add additional nights for $280/night.  There's a spot during registration to let us know you need additional nights. If you do not choose the bundle, then the Event-only Ticket does not include your hotel.)
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If my plans change, can I get a refund of my registration? (Answer: Click here to review our cancellation policy.)

Don't see your question? Call 321-369-9470 Option 2

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