COW Foundations Course
Become the Advisor Clients Trust
Become the Advisor Clients Trust
Make Financial Decisions Simple — So Clients Take Action with Confidence
Make Financial Decisions Simple — So Clients Take Action with Confidence
COW Foundations is the complete starting point for financial advisors who want the knowledge, tools, and proven process top producers rely on to build trust, guide clients with clarity, and drive better outcomes. In this program, you will learn:
- The core philosophies and financial strategies of the Circle of Wealth®
- How to use the Circle of Wealth® software to simplify every client conversation,
- A proven 10-step client process, so you always know what to do next.
- Communication skills to serve clients confidently and close more meaningful cases
Clients don’t take action because they’re pressured — they take action when they feel clear, confident, and guided. COW Foundations will give you the knowledge, tools, and proven framework to do exactly that!
Added bonus for 2026: This course includes COW Certified designation upon passing the final exam (details).
Added bonus for 2026: This course includes COW Certified designation upon passing the final exam (details).
This is more than software training – this is agent training!
Most financial advisors enter the industry because they want to genuinely help people make smart financial decisions. But too often, they’re handed products to sell — not the foundational principles, proven strategies, or step-by-step process needed to lead clients with confidence.
COW Foundations changes that!
Most financial advisors enter the industry because they want to genuinely help people make smart financial decisions. But too often, they’re handed products to sell — not the foundational principles, proven strategies, or step-by-step process needed to lead clients with confidence.
COW Foundations changes that!
About the Training
About the Training
What You will Learn
- The foundational concepts and core philosophy of the Circle of Wealth® system
- The proven Circle of Wealth® 10-Step Process you can follow in every client meeting
- How to implement and use the Circle of Wealth® software tools and calculators to simplify complex strategies
- How to raise your own standard of knowledge, skill, and real-world application
- How to improve your client meetings — not just your understanding of theory
- How to lead better conversations that help clients understand their options, make clearer decisions, and take action
What to Expect
- 24 hours of blended self-study and live coaching designed to give you both the knowledge and practical skills to implement the Circle of Wealth® system:
- 12 hours of self-study through the Circle of Wealth® Foundations curriculum
- 12 hours of group instruction via webinar covering foundational concepts, financial strategies, a proven 10-Step Process, and Financial GPS
Logistics
Logistics
- Registrants will receive immediate access to the self-study material and course resources
- Registrants will be placed in the next group's live sessions; new groups start every 60 days
- All sessions will be recorded and made available as a replay on the course resource page
- Our next group starts May 4, 2026
- Live session dates: May 4, May 11, May 18, May 27, Jun 1, Jun 8; hosted on Mondays at 12 PM Eastern
Testimonials
Testimonials
Ready to Build Your Foundation?
Ready to Build Your Foundation?
- Develop a deep working understanding of the Circle of Wealth® concepts—not just how to use the software
- Show up more confident and more consistent in client conversations
- Improve implementation and increase case acceptance
- Communicate complex ideas more clearly and effectively
- Differentiate themselves in a crowded and competitive marketplace
- Become part of a more engaged, committed level of the Circle of Wealth® advisor community
If you want to feel more confident in client conversations, understand financial concepts and strategies at a deeper level, and follow a proven process that leads to real results …
COW Foundations is the place to start!
COW Foundations is the place to start!
Enrollment & Tuition
Enrollment & Tuition
COW Foundations is available to active Circle of Wealth® members. If you are not yet a member, you can sign up for a subscription and join the COW Foundations Course (see option below).
Tuition for Circle of Wealth® Members
Tuition for Circle of Wealth® Members
$100/mo for 12 months
$100/mo for 12 months
COW Foundations – $100/mo for 12 months
Requires an active Circle of Wealth® subscription
Requires an active Circle of Wealth® subscription
Not yet a Circle of Wealth® member?
$249/mo for 12 months
$249/mo for 12 months
Circle of Wealth® software – $149/mo ongoing subscription
COW Foundations – $100/mo for 12 months
COW Foundations – $100/mo for 12 months
Clients don’t take action because they’re pressured — they take action when they feel clear, confident, and guided. COW Foundations gives you the knowledge, tools, and proven framework to do exactly that!
Bonus for 2026: COW Certified Advisor Option
Bonus for 2026: COW Certified Advisor Option
For advisors who want to go beyond learning and step into a recognized level of confidence and credibility, the 2026 edition of COW Foundations includes an optional path to certification. Agents and advisors who complete the course will have the opportunity to take a Final Certification Exam. Those who score 80% or higher will earn the COW Certified Advisor designation and receive:
- Official recognition as a trusted COW Certified Advisor
- A 12-month certification upon passing the exam
- Inclusion in a trusted network of COW Certified Advisors
- Access to the PEM LIFE Community Referral Pool
- Eligibility to earn 15% referral bonuses on individuals or groups referred into the PEM LIFE Community
This is a powerful next step for advisors who want to stand out, build trust faster, and be positioned for meaningful opportunities as the PEM LIFE Community grows.
FAQs
FAQs
Is this a good training for new agents? (Answer: Yes, this training was designed with new agents in mind, you receive fundamental principles around managing finances as well as the tools you need to communicate these concepts with your clients and prospects.)
What if I can't attend one of the live sessions? (Answer: All sessions are recorded and provided on the My Courses resource page for the program.)
Is there Continuing Education offered with the COW Foundations training? (Answer: Not at this time.)
Is there a COW Foundations for Canadians? (Answer: Not at this time. However, this is something we may explore in the future.)
Why would I want to be a COW Certified Advisor? (Answer: As a COW Certified Advisor, you’ll gain access to the PEM LIFE Community Referral Pool and the opportunity to earn 15% referral bonuses on individuals or groups you refer into the PEM LIFE Community. As an added bonus, COW Certification is included with the 2026 COW Foundations course.)
Questions?
Questions?
Call 321-369-9470 Option 1